Re: Need advice on Partnering with a Steak House
Just some advice from an old tobacconist... No matter which way you end up going, the steakhouse should always ALWAYS pay for you or your employee's time to attend any of their events. IF it is an event that you initiated then obviously you'd be paying that, but if it's something they want to do then they would be responsible for the employee pay.
Secondly, put together proposals for the restaurant for each event. You can have a separate discussion about putting a humidor on premise. There are several ways you can do that. Think about how many people you will be sampling to, consider ticketed events which would include 3 cigars, etc.
As for on premise humidors, make that a deal that is mutually beneficial, but do your homework. The rules for tobacco in a tobacco shop, where the assumption is that only age 18 and up should be entering, are very different for a restaurant where all ages have access. You'll definitely need something that is lockable and controllable. You don't want a 7 year old getting curious and opening an unlocked humidor and wandering around in a public place with your product.
I have run deals like these before with hotels and restaurants. They're a lot of work to say the least. But they can constitute a good segment of business for you if you keep it at it and do it right.
Shoot me a PM for some info on setting them up with a humidor.
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