Re: Need advice on Partnering with a Steak House
I would vote for Number one. A piece of advice. We have a grocery chain here in Charlotte called Harris Teeter which recently opened a high wine and craft beer specialty store called 401 Central. They have a humidor which I believe is stocked by the Tinder Box, a local B&M with several locations. Their selection is nice but focuses mainly on big names like Davidoff, Macanudo, R&J, etc. Not my cup of tea but I check it out every time I am there. Here's the advice...
Every time I have been in there there have been several people who have never purchased a cigar before and have no idea what they are looking at. From chatting them up it seems that they are more comfortable checking this humidor out rather than stopping by a B&M. I think if you could merchandise your product in such a way that it is as novice friendly as possible you will sell more. Maybe figure out a way to include some sort of explanation as to flavor and strength or ratings or something. When I talk to people, they usually buy something. When I don't it seems most get overwhelmed and leave. Just my $.02 worth.
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