Re: Need advice on Partnering with a Steak House
			 
			 
			
		
		
		
			
			I would vote for Number one.  A piece of advice.  We have a grocery chain here in Charlotte called Harris Teeter which recently opened a high wine and craft beer specialty store called 401 Central.  They have a humidor which I believe is stocked by the Tinder Box, a local B&M with several locations.  Their selection is nice but focuses mainly on big names like Davidoff, Macanudo, R&J, etc.  Not my cup of tea but I check it out every time I am there.  Here's the advice... 
 
Every time I have been in there there have been several people who have never purchased a cigar before and have no idea what they are looking at.  From chatting them up it seems that they are more comfortable checking this humidor out rather than stopping by a B&M.  I think if you could merchandise your product in such a way that it is as novice friendly as possible you will sell more.  Maybe figure out a way to include some sort of explanation as to flavor and strength or ratings or something.  When I talk to people, they usually buy something.  When I don't it seems most get overwhelmed and leave.  Just my $.02 worth.
		 
		
		
		
		
		
		
			
		
		
		
		
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