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					Originally Posted by SvilleKid  The above "ad" will serve to illustrate my comments below:
 Just  who is it that is over-hyping cigars like the Tat  Mummy?  Is it  the manufacturer? (that Would be over-hype - or maybe just  damn good  use of advertising dollars).  Or, is this simply  the market excitement  by the end buyers (hopeful buyers?) that is  generating the hype and  prices?  If it's market reaction, not  manufacturer generated, is this  the fault of the cigar and/or  manufacturer?  And should the cigar and  the manufacturer be dragged  through the proverbial mud because the  market (not the manufacturer) has  built up expectations that are not  "lived-up-to" in the minds of the  individuals that do not like them, or  that do not like Tats in  general??????  This is the Issue I have with  this thread.  Is this  really about Over-hype, or is this about "picking  a cigar you  hate/dislike/don't really care for,  and  bashing it"?    If the hype is market generated by the purchasers/smokers  that really  like Tats (or Gurkhas, or NC Cohibas, or Beehives...etc),  then can it  be said that all this thread is really about is basically  bashing other  smokers  for their choices, NOT bashing the manufacturer for  over-billing the  cigar.  If this thread is about the manufacturer  over-hyping the cigars,  then care should be taken that the over-hype  being slammed is actually  from the manufacturer, and not that which is  generated by the buying  public!
 
 The AF Opus X and Anejo's are other prime examples.  These sell  out  fast, and at premium prices because there is a perceived "greatness   about these in the marketplace.  Hell, Fuentes doesn't even really need   to advertise them, do they????  This is MARKET generated.  And if it is generated by the people that ARE willing to pay the price, and that DO enjoy them, is it hype, or just their honest opinion?  And a honest opinion IS NOT HYPE!  While  the FFOX may be rabidly sought and enjoyed by many here, I'm sure  there  are many that read this thread that would place the FFOX and the  Anejos  in the over-hyped category.
 
 I know it's probably just me and my  thought process, but I just feel  that this is a thread that serves no purpose except for allowing for   backdoor bashing of smokers that enjoy cigars that others do not!  And   while I'm sure the bashing is not meant to be personal by the posters,   it is still out there hitting on everyone that actually like   Gurkhas....  Or Tats.....  Or Beehives...... Or Davidoffs.....  Or FFOX.....  Or any of the other cigars   mentioned.
 
 Just an opposing "Opinion" on the whole of the thread!
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 Good points and I agree with all.   I do think that Pete Johnson deserves the 'hype' label in the case of all the Tat monsters: the gimmicky Halloween release dates and 'spooky' packaging, release games, unsatisfactory stinky boxes, tweeting and FB'ing his own hype machine, etc.  I mean...TRADING CARDS, for crying out loud?  
    
  I love me some Tats and enjoy one almost daily, so I'm not bashing cigars I don't like - I'm just unimpressed with aspects of the marketing.