Because one might prefer to smoke a particular over another does not necessarily mean that cigars they dont like are "over-hyped" Many "serious" cigar smokers do not smoke Macanudo's but they are still among the best selling cigars in the industry. Rocky Patel has built an empire bringing his cigars to the masses. Today it is chic to bash the boutique makers such as Jon Drew, Pete Johnson and Dion Gioloto. All have their haters and followers. Same with some of the mid level producers like AJ Fernandez, Dr. Cuenca and many others. As very there are very few outlets for advertising all the "hype" comes from other cigar smokers. As long as they are enjoying what they smoke what's the big deal?