Everyone knows that Cigar Aficionado is the place to go for the real deal. Not only should you use matches, but you should use 3. No matter whether or not you are right handed, the matches are held in the right hand and the cigar rotated at a constant speed in the left.
http://www.youtube.com/watch?v=YOem4JswMCk
don't believe him, he does every cigar with this ritual. He just doesn't want us to feel overly inferior.
If you do not get a perfect burn or taste, you did not follow the steps properly, so go back and view again.