[kydsid]

As someone who just went through this this is my advice. Jared, Kay et al the name jewelry stores are a rip off!!

I used bluenile.com as a baseline to know what prices where on stones in certain categories. However it's hard IMO to get a sense of a stone from a picture and specs.

Listen to Eleven. Find your town's Eleven. That is what I did. An independent jeweler, especially one that is connected to the diamond trade in your town will get you the best price. Bar none.

I feel confident this is the way to go. Why? I bought the diamond and ring, and had it appraised myself. The appriasal came back at 62% more than I paid, AND identical four C diamonds on bluenile are about 500 to a 1000 more than I paid too.