Quote:
Originally Posted by ca21455
Actually that is not true for the top 25, here is part of Gordon Mott's explaination:
Casa Magna! I know you’re all surprised. We were too after our initial round of Top 25 tastings. And, then, that cigar just kept holding its spot among the top five cigars. In the end, the other factors—price, availability, intangibles—that we consider when making our final choice proved to be the tipping points in favor of the Casa Magna Colorado Robusto.
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By
intangibles does he mean advertising budget spent on ads?

The top 25 is an illustration of why I prefer to read ECCJ.