Re: My store is opening a lounge but we need some help...
Start off with a basic lounge, couple nice chairs tables and a TV, throw in a coffee stand or something in there as well. The B&M i frequent in ann arbor lets me smoke my own cigars i bring in as long as i buy cigars from there as well (win win for me! i get to smoke a cigar i bring AND have a reason to buy more!).
You could always do an OPTIONAL lounge membership fee which would include perks, you could have different levels of memberships as well for example:
Level 1: 10% off cigars
Level 2: 10% off cigars, free entry to private events
Level 3: 15% off cigars, free entry to private events, locker space
Put up a small snack stand with some candy and soda and run special promotions for the optional members often. buy X amount of cigars get the cheapest one free or something like that (discount doesn't apply or it could).
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