I see where you're coming from, Andrew. I just don't subscribe to the "people are being lead off a cliff by an evil giant" slant, or at least not so much. I believe in people taking responsibility for their own actions, and I don't accept ignorance as an excuse. It never worked for me.

Is it right for people to take advantage of people's ignorance? No.
Has it happened since the dawn of time? Yes.
Will it continue forever? Yes.
Do I choose to take advantage of people? Absolutely not.
Every lesson I have ever learned in my life has come at some expense, many straight through my wallet. I've never succumbed to this particular "evil", but I've submitted myself to countless others, and by doing so I learned valuable lessons. I'm employing one of those lessons regarding this auction model. That lesson says "Don't mess with it, you know better."
I think of these types of things as opportunities to learn. When I pray for patience, God doesn't just grant me patience. He grants me a trying situation where I can learn to exercise patience.
Here lies one of those situations where people can benefit and learn, even if it costs them money, and even if someone else benefits by taking it, and even if it's morally distasteful if not outright wrong. They'll get stung smart.
I think it's a crazy gamble for Famous, and why they'd even bother with something as gray-area as this, I have no idea. (Okay, I do have an idea. Money.) It can only serve to hurt their reputation, which it already has in lots of guy's eyes here, including my own.
To go one step further, I think it's important to allow these types of things to go on. It goes to protecting freedom and liberty. I have no desire for some greater good to watch over me and "protect" me by telling me what I can or can't do. I choose to reserve my right to not wear a helmet, give live birth to a walrus, not read the directions, lose hard-earned money gambling, get an STD from a toothless hooker, run with scissors, and stand under a piano that's hanging in the air.
In order to preserve my rights, I'm more than willing to accept an off-color cigar auction.
And yes, it's cigar gambling, plain and simple. Why they call any of the penny auctions "auctions" is beyond me. Probably the same reason they call free online poker "free online poker".
