06-24-2011, 07:08 AM
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#106
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Will herf for food
Join Date: Oct 2008
First Name: Mike
Location: Home is where I park it
Posts: 4,075
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Re: Where to find Ronson Jetlite?
Maybe this is why they are hard to find all of a sudden...
Quote:
In 2009, Zippo announced plans to purchase Ronson Consumer Products Corporation, a long-time competitor in the lighter market.
On February 3, 2010, the deal was finalized.
March 2011: Due to significant decrease of sales from 18 million lighter a year in the mid-1990s to about 12 million lighters this year related with pressure increasing on folks not to smoke, Zippo Manufacturing Co. will try offering a wider variety of products using Zippo brands such as watches, leisure clothing and cologne. This strategy is similar with a success of Victorinox Swiss Army Brands Inc. has had selling watches, luggage, clothing and fragrance.
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http://en.wikipedia.org/wiki/Zippo
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“Eating and sleeping are the only activities that should be allowed to interrupt a man's enjoyment of his cigar;” Mark Twain
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