It's been explained to me, and I buy it, that if you lay the tv flat the compounded bouncing can crack the screen. As in first there's the weight of the screen. Then it gets bouncing like a trampoline as you travel. Then if you hit just the right bump at just the right time, you get a screen-popper.
Odds are slim at worst that they'll break, but with my luck I try to stand them up.
I just brought a tv home today from Best Buy, a gift for Aunt Beverly. I stood it up.