Quote:
Originally Posted by Subvet642
(Quote from press release):
"The cigar nation embraces Leccia like a rock star for the passion and originality he brings to the business."
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And so what if he, or his company, or whoever thinks he is a rockstar OR wants to be percieved as one? Its all marketing! How do you think us college students just getting into the cigar world pick brands? By how cool their marketing is. (Then we wise up and smoke brands we truly like, regardless of marketing).
This is the next generation of cigar makers coming in, and they do things differently.