[MurphysLaw]

I feel that all four makers are doing a good job of marketing cigars, and finding a way to create demand for their product. There are plenty of people seeking out these brands, and there is always a lot of hype surrounding new releases, at least in the online cigar community. I think the Liga Privada line has done an especially good job of getting "serious" cigar smokers to think of Drew Estate as something other than a flavored cigar brand.
I have yet to try a Viaje, but once I can justify an order from one of their distributors, I will order a sampler. But that is due to more of the positive light they've received here rather than any kind of marketing that the company itself has done.