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					Originally Posted by forgop  I don't know that a "feature" is needed to do that.  If I'm on any auction site, whether it's ebay, CB, CA, etc, I ALWAYS shop around online to see what I can buy it for.  Amazon, shopping.google.com, etc. are great.  Specifically for cigars, I'll price shop the top 5 or so retailers I look for pricing and then decide what I'm willing to pay under the prices I've found.  IMO, even if you get it at MSRP, I think you've paid too much.  
 I worked in procurement for 10 years of my life, so I might know a trick or two.
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 I don't think it's intended for your benefit though.  I'm sure Famous/CA make money from it.  
Without the alert feature, they sell one box for over sticker price.  
With the alert, the would-be high bidder instead goes to Famous to buy his box, and the original bidder wins a box at auction.  This way, Famous/CA sell two boxes.
Assuming that all boxes are sold at a profit, I'd wager that Famous/CA make more money in the long-run with the "price alert" feature.  While a few auctions go way over msrp, most are close enough in price that selling two boxes near msrp probably nets more profit.