[Matt-N-Ga]

Regardless of how you handle this Pete, someone is gonna be pissed.

i.e...take the guy who can't get them...it's your fault that you didn't produce enough, making demand too high, causing a panic...all the while, you sit back and collect the profit.

i.e...You sell them from your site...The B&M owners/supporters see you as taking product from them to keep profit for yourself, so now they are pissed.

Long story short, your never going to please everyone. Do what you feel is best, sleep well (if you sleep at all) and let those who whine, whine. Let those who have garnered a relationship with a retailer that can get them their desired sticks continue to enjoy your product. I know I love my Noella Reservas, even though they at times can be hard to find.